(Temporary flier)

Overview

Winter Skate Nights are a community-driven indoor skateboarding series designed to keep Montana’s skate scene active, inspired, and growing during the colder months. Hosted weekly from December through mid-February, these sessions are more than just a place to roll—they’re an experience: live music, rotating art stations, food, contests, and camaraderie. All proceeds support SAM’s ongoing mission to expand skateboarding access across the state.

​

Schedule & Program Highlights

🗓 Weekly Sessions:

• Dates: Every Friday night, December 5 – February 13

• Time: 6 PM – 10 PM

• Entry Fee: $5 per skater (spectators free)

​

🎉 Opening Night (Dec 5):

• Live music from a local band

• Community art station

• Guest speakers and opening remarks from SAM

​

🕹 January – Game of SKATE Tournament Series:

• Weekly bracketed matchups, filmed and shared on social media

• Sponsored prizes and special edition trophies

• Use case inspiration: Battle at the Barn (2011)

  • Week 1

  • Week 2

  • Week 3

  • Finals

​

🏆 February – Final Showdown:

• Live DJ or band

• Featured food vendor

• Montana skate legends demo or guest appearances

​

Revenue & Sponsorship Strategy

Projected Revenue from Entry Fees:

• Est. 20-50 skaters/week × $5 × 10 weeks = $1000-$2,500

Sponsor Opportunities:

• Video Series Sponsor: Branded intro/outro in weekly recap videos (~2K–5K views each)

• Banner Ads: $250–$500 for a 6-week run; displayed along skateable walls, entrance areas

• Product Sponsor: In-kind donations for weekly prizes (decks, shoes, shop credit)

• Mini-shop Booths: World Boards or other partners sell gear and SAM swag during sessions

Potential Add-On Revenue:

• SAM T-shirt & hoodie sales (avg. profit margin: 60%)

• Mini Raffle Nights with donated gear (e.g., $2 tickets, 50/50 split raffle)

​

Media & Promotion Plan

• Flier released in mid-November, one week before, and 3 days before.

• Flier posted at local shops and malls. MSU. Contact middle and high-schools for flier placement. 

• Weekly-Monthly highlight videos shared across YouTube, Instagram, and Facebook

• In-venue filming of contests, crowd reactions, interviews. "We Need This"

• Cross-promotion with sponsors and artists tagged in all content

• Use past “Battle at the Barn” format as a proven engagement model

​

Logistics & Requirements

• Venue: Ideally the Story Mill Community Center or similar gym-style facility

• SAM provides:

  • Ramps (miniramp + flatbars + ledges)

  • Waivers and insurance coverage

  • Setup crew and clean-up

• Venue provides:

  • Floor space, lighting, bathroom access

  • Power for sound system and vendor booths

  • ​

Future Vision

This series is more than an event—it’s a cultural anchor. It allows SAM to:

• Foster winter community engagement

• Build video content that attracts funders and grants

• Provide a reliable stream of operating funds

• Test-run models for expansion into other Montana cities

Together, we can make Winter Skate Nights a seasonal tradition that grows skateboarding across the state while amplifying SAM’s credibility and reach.

​

​

ROADMAP:

​​​

🔹 Phase 1 – Initial Planning & Outreach (June–July 2025)

• June 25 – Meet with Bozeman Parks & Rec (intro meeting, present core ideas)

• Early July – Interview Jay from World Boards, discuss sponsorship + minishop partnership

​

🔹 Phase 2 – Logistics & Location (August–September 2025)

• August – Start scouting potential indoor skate spaces (Story Mill, fairgrounds, gyms, etc.)

• September – Finalize location

• September (TBD) – Share the finalized plan at Shredtember presentation

​

🔹 Phase 3 – Promotion Prep (October 2025)

• October 1 – Finalize art station staff & supplies

• October 15 – Finalize general Winter Skate Night flier

• Ongoing – Prep design assets for IG, Facebook, YouTube, and physical posters

​

🔹 Phase 4 – Outreach & Promotion (November 2025)

• November 1 –

  • Post physical fliers at MSU + local Bozeman schools

  • Begin outreach to school newsletter

• November 5 –

  • Post general flier to all SAM social channels

  • Lock in opening night band and/or DJ

• November 15 – Finalize flier for Opening Night

• November 20 – Lock in 1 photographer + 1 filmer for Opening Night

​

🔹 Phase 5 – Launch & Weekly Sessions (December 2025)

• December 2 – Post final push for Opening Night

• 🎉 December 5 – OPENING NIGHT!

  • Live band, art station, SAM swag, World Boards minishop

• December 8 –

  • Release recap video (2–3 min YouTube edit + 1 min social reel)

• December (weekly) –

  • Collect footage of each session for social media reels

  • Post recap reels + flier weekly to maintain momentum

​

🔹 Phase 6 – GAME OF SKATE SERIES (January 2026)

• December 15 – Finalize sponsors + design contest flier

• December 20 – Distribute fliers (MSU, social media, shops, schools)

• December 30 – Finalize tournament format and judging criteria

• January 2 – Release full Winter Session recap video with promo for Game of Skate

• January (weekly) –

  • Film weekly Game of SKATE + open sessions

  • Post each week’s video 2 days before the next session

​

​

​

ADDDITIONAL IDEAS 
 

• ✅ Waiver system – Create digital + physical waivers for under-18 attendees

• ✅ Vendor coordination – Confirm food vendors or concessions (especially for Opening Night + Final Contest)

• ✅ Session host rotation – Assign 1 SAM team member per session as host/MC

• ✅ Contingency planning – Bad weather backup plan (especially for Opening Night load-in/setup)

• ✅ February “Legends & Locals” Demo Night – Invite Montana skate legends to session + offer live mini-demos or trick tips

• ✅ Press coverage – Reach out to local news or Bozeman Chronicle for a pre-December spotlight

• ✅ Post-season sponsor report – Wrap-up PDF with video links, social stats, and photos to show sponsor ROI (builds long-term trust)